Review: Analytics Anyone Can Build and Use with Domo

Product Review: Domo

Domo delivers real-time data for deep analysis of the analytics that your tech organization needs. You can use Domo to build and manage all the business metrics you care about in a single platform saving time and money. It also yields smarter and faster decisions for when you need to take action.

Although Domo allows you to take your data and run with it, sometimes you need to collaborate, and Domo has that covered too. Add human insight to quantitative data since you can quickly arrive at a consensus, act and capitalize on opportunities with Buzz, Domo’s collaboration platform.

Review: Analytics Anyone Can Build and Use with Domo - YourDailyTech

Domo empowers business users to find the information they need through easy-to-use reports instead of stalling operations by waiting for someone from IT to pull the information from multiple sources. For example, an insurance agent could easily see all their captured leads, sales targets and renewal rates all together within a few clicks rather than trying to make sense of all the different metrics separately.

Domo makes connecting to data simple for everyone from a non-techie business user to a hardcore data analyst. You can bring in data from cloud-based apps, on-premise software, data warehouses and spreadsheets and since Domo does most of the work, it allows you to spend your time creating value with the data rather than getting wrapped up in the formatting. Connect to data quickly with connectors to 400 of the most popular business applications or use the developer kit to build connectors of your own. Domo’s Appstore contains an ever-growing number of self-service QuickStart Apps built by Domo’s community. These QuickStarts instantly connect to some of today’s most popular applications to provide meaningful insight immediately. You can upload your on-premise data via its secure, client-side solution, Workbench. This option can also handle data under special criteria like PII, PHI or HIPPA and permanently de-identify data or encrypt then decrypt.

Domo’s ETL Magic makes it possible for people of all skill levels to extract and transform data easily without affecting data quality. You can cleanse, combine and transform your data without any SQL knowledge. Schedule transformation jobs using the comprehensive ETL tool. You can select and merge data sources so you can begin visualizing your data. Data Fusion makes joining MySQL, Redshift, CSV, Excel and hundreds of other data sources simple.

Answer questions quickly with intuitive data exploration and filtering. This can provide you with a specific view of data—whether that’s a region, timeframe, product or any other qualifier. All this is possible without altering the data source or affecting the view for other users.

Review: Analytics Anyone Can Build and Use with Domo - YourDailyTech

Swap one-size-fits-all dashboards and rigid technology stacks with a customizable platform to set you ahead of the pack. Gain specific insight about your business by using the Social Index to calculate a score based on the engagement and relative audience size of users on Facebook, Instagram and Twitter. Or gain insight by using Big Squid’s Predictive Toolkit solution that can be used to forecast the movement of key business metrics, move from reactive to proactive, and help understand and plan the future of your business.

Although Domo allows you to take your data and run with it, sometimes you need to collaborate, and unlike competitors Tableau, Klipfolio, and Pentaho, Domo has that covered too. Add human insight to quantitative data since you can quickly arrive at a consensus, act and capitalize on opportunities with Buzz, Domo’s collaboration platform. Along with the option to instantly message team members, you can utilize Buzz’s Profiles and Org Chart to understand functional relationships and spur action faster or utilize Projects and Tasks to ensure everyone is aware of and responding to opportunities.

Domo is always ready to work when and where you are thanks to its mobile environment. If you’re out of the office, Domo keeps working by sending you Intelligent alerts triggered by irregularities in data. It also includes a host of predictive business apps that allow you to identify then react to trends earlier. These capabilities and the rest of Domo’s power is derived from the Business Cloud, the world’s first open, self-service platform for running an entire business.

Review: Analytics Anyone Can Build and Use with Domo - YourDailyTech

Domo is useful for anyone in the business, from project managers who can use it to easily generate reports to keep stakeholders constantly informed regarding project status to the help desk administrator who can leverage Domo to track issues and monitor your team’s performance. The company has recently been honored by being named to the inaugural Forbes 2016 Cloud 100 list of the top 100 private cloud companies in the world, as the winner of Ventana Research’s 2016 Business Technology Innovation Award for Wearable Computing and as an honorable mention on Fast Company’s Innovation by Design Awards.

Domo has a free trial option, and pricing starts at $175 per user per month for small teams and companies. Contact Domo’s sales team for enterprise pricing. Visit Domo’s website to request a custom demo tailored to your business. For more information, you can email them at [email protected], call 800-899-1000 or check the events calendar for when representatives will be in your region or when they are at trade shows, like NRF in January or their own training conference, Domopalooza, in March.


Additional Resources:

Domo ELT Magic Overview

Domo Buzz Overview

Domo Platform Overview

Domo Pricing

Domo Request a Demo

 

Kelsey Leljedal

Kelsey Leljedal is a web strategist from Philadelphia. She has enjoyed learning about changes in technology since her first web job in 2012. When she isn’t doing research she takes classes, creates art, reads, travels, and takes in the food and culture in the City of Brotherly Love. Contact Kelsey at [email protected]