By John Sheputis
“If you want something new, you have to stop doing something old” said Peter F. Drucker
Today, there are 3 million data centers in the United States consuming over 100 billion kilowatt-hours of electricity. Meanwhile, global data center workloads are predicted to double and data center IP traffic to triple by the end of 2018. The increase in data storage intensive content such as Big Data and e-commerce is driving the need for more data centers and even greater amounts of energy use. With all of this growth and opportunity, why is it that the data center industry is still relatively closed and averse to innovation that could help it further capitalize?