IBM Corp. is killing off the “Bluemix” brand name for its platform-as-a-service offerings for creating cloud computing applications and instead will lump all of its cloud products under “IBM Cloud” badge.
IBM’s announcement says “Today we are excited to announce that we are merging the Bluemix brand with IBM Cloud brand since they’ve grown to be synonymous. All the Bluemix products, services, support etc that you know and love will continue being offered with no changes, except for a simpler name … IBM Cloud”
IBM continued, “Our goal is to provide a cloud that is easy to use, unified across multiple deployments and the world leader in supporting mission critical workloads. As part of our ongoing work to build the cloud designed for you, we are unifying the public, private, hybrid and multi-cloud under one brand. We are the IBM Cloud. The Cloud for your business.”
Said SilconANGLE, IBM Cloud could certainly benefit from a rebirth. Big Blue has often been cited as one of the “big four” cloud giants, alongside rivals Amazon Web Services Inc., Microsoft Azure and Google Cloud Platform. But analyst firm Gartner Inc.’s most recent Magic Quadrant for Cloud Infrastructure as a Service, which ranks cloud providers, failed to reflect those claims.
And as we’d expect a new logo (see above) was simultaneously released.
— Salma H. (@SalmaTbhath) November 5, 2017
Read the entire article here: Bluemix is now IBM Cloud: Build confidently with 170+ services