In just the month of August the launch of big data solutions from 3 top industry players has taken place. Within a few days of each other IBM, Amazon and Oracle released their latest innovations in data science that can help business-to-business (B2B) work.
CognizeR was built in collaboration with IBM by Columbus Collaboratory as an open-source R extension. This streamlines the process of working with IBM’s Watson by continuously working in R rather than switching to Python or Java.
CognizeR benefits from tapping into unstructured data such as documents, emails, chats, images and social media. Users can work with Watson’s cognitive services such as personality insights, tone analysis, visual recognition and more.
Anyone can download CognizeR on Columbus Collaboratory’s GitHub repository.
Related: Log and Event Manager, monitors log data from devices and applications on the network. Alerts and takes action against suspicious and malicious activities detected
Amazon Kinesis Analytics
Amazon Kinesis Analytics provides a slew of data in real time that is constantly updating. By using continuous SQL queries, it is easier than ever to create a Kinesis Stream or Kinesis Firehose to pump the data into and then build an application to either analyze or process it within a matter of minutes.
This option makes it easier to utilize the company’s real-time streaming data like clickstreams from sources like server logs and connected devices from AWS Cloud. The Amazon Web Services’ blog provides detailed instructions with illustrated examples on how to run Amazon Kinesis Analytics. It’s three process windows control the records from the query that will be processed. The windows include Tumbling for periodic reports to summarize data over time, Sliding for monitoring and trend detection so a new result is generated each time a new record enters and Custom when the appropriate grouping is not based on time and allows more freedom to define it yourself.
Amazon benefits from the option to send the query results to four of their own cloud-based destinations, including Amazon Kinesis Stream, Amazon S3, Amazon Redshift and Amazon Elasticsearch Service.
Oracle Data Cloud
Oracle Data Cloud is the largest B2B audience data marketplace to improve programmatic and data-driven business marketing to businesses as a Data as a Service (DaaS) solution. This database contains over 400 million business profiles and more than one million addressable U.S. companies. As a result, B2B marketers can utilize the product’s thousands of B2B audience segments to create more custom solutions.
Oracle benefits from pulling proprietary data from their own products like Oracle BlueKai, Datalogix and AddThis, as well as partnerships with Leadspace, Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ and TransUnion. Additional highlights include account-based marketing to align B2B marketing and sales with the right decision maker at the target company, company past purchases to build audiences based on past enterprise purchases, event-based marketing to target professionals who have attended or are interested in related industry events and OnRamp for B2B to upload and reach prospect and customer databases through digital marketing campaigns. These features are especially handy since it is often more challenging to target the right product buyer for a business than it is on the consumer level.
This product means marketers can create a steady stream of relevant and qualified leads from their target business accounts and adjust digital spend on campaigns and sales outreach accordingly. In the company’s press release, Rob Holland, Group Vice President of the Oracle Data Cloud, commented, “Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”
Big Data Out with a Bang?
These releases in the second half of the year are exciting, but are they the beginning of a trend? Will we see additional innovative launches before the year ends? Whatever data IBM, Amazon, Oracle and any upcoming players uncover remains to be seen.