Big Data is About Getting Small

By Bill Schmarzo

Okay, okay, that seems like an odd thing to say. But at a recent keynote, that came out of my mouth. But that’s a confusing statement, so let me share the entirety of what I said:

Big Data is about getting small; it’s about getting down to the level of the individual.

Sometimes the Big Data conversation gets too fixated on the “big” part of the conversation: Is my data big enough? Is my company big enough? Is my analytics team big enough?

Related: Network Performance Monitor monitors/alerts on the health and status of network nodes and interfaces

Instead, let’s reorient the conversation to get “small,” to leverage the wealth of internal and external data sources to learn as much as possible about our individual customers and machines. Let’s change the conversation, and let’s start with the current fascination with the Internet of Things (IoT).

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