By Dr. Bill Gerrard, Professor of Business & Sports Analytics, Leeds University Business School
“Moneyball”, the bestselling book and Hollywood movie, shows how the Oakland A’s, a small-market team in Major League Baseball, have used data analytics to develop a “David” strategy to compete with resource-rich goliaths such as the New York Yankees. “Moneyball” has encouraged teams around the world to embrace analytics as a potential source of competitive advantage. Bill, a former consultant with the A’s, has developed coach-led analytics with several teams in different sports in several countries.
In his presentation, Bill will share the lessons he has learnt on how to integrate data analytics effectively into the performance management process. He will argue that it is crucial for organizations to have a strong cultural commitment to evidence-based practice in which managers and analysts have a mutual respect for each other’s contributions to the continuing search for the best ways to improve future performance.