I have been in forums and discussions where people interchange the terms “Analytics” and “Business Intelligence (BI)” as if they were the same. Sometimes I feel it is even acceptable to do so. Also, I have noted they prefer to use the term “Analytics” (when referring to BI) since it is a buzzword and sounds chic perhaps.
In fairness, drawing the line between Business Intelligence and Business Analytics is not easy sometimes.
In my mind, the line can be drawn according to how we manipulate the data and the type analysis we are performing. Let me explain this in a better way: BI will allow us to do a full data management cycle and understand our current state of it. It will allow businesses to be operationally efficient.