Business Intelligence Has Evolved Into Simplified and Accessible Platforms

By John Rampton

Businesses have been accumulating data for ages. Data is used to drive the decision-making process, and helps optimize workflows, marketing, product delivery, and customer relationship management. High-end computing has made data analysis more accessible, although it has not always been an elegant and efficient affair.

Much of the data-driven activities in the 1960s and 1970s dealt with statistical analysis. In the 1980s, data mining and knowledge discovery was all the rage. By the mid 1990s and early 2000s, businesses started crunching bigger amounts of data, and the usage of the term “data science” first came into wide usage.

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