By Donald MacCormick, Chief Product and Strategy Officer, Antivia
In today’s BI market – fuelled by “Big Data” hype – the panacea vision of self-service, ad-hoc BI is back with a vengeance and this time it is wearing Data Discovery clothing. Although Data Discovery has an important place in our BI arsenal, the Data Discovery vendors are over hyping their benefits and through their implied “everyone is an analyst” messaging they are trying to force-feed analyst-focused ad-hoc / self-service / Data Discovery tools to regular end-users, and we have seen many times before how badly that ends up.
Everyone is not an analyst, most people need information in the flow of their everyday activities, and realizing this is the key to not repeating the mistakes of the past
During this session, you will learn:
• About the enduring allure of ad-hoc/self-service BI and the paradox at its heart
• Why the current market hype around self-service / Data Discovery is wrong because it ignores the 2 types of BI: “analyst BI” and “end-user BI”
• How to make a clear distinction between analysts and regular end-users of BI
• How to deliver a new style of BI that fits the needs of end-users
Join Donald for this no holds barred session and hear his rousing call to arms, as he encourages you to join him in the fight against self-service BI as you look to drive BI adoption towards 100% in your organization.
View Webinar Here: The Biggest BI Mistake of the Past 20 Years and How to Fix It